Joel Gethin Lewis (@joelgethinlewis) is an interactive director and artist. From 2005 to 2008 he was the interaction designer at United Visual Artists, working with clients such as U2, Massive Attack, Nokia and the British Council. He currently lives and works in London at the company he co-founded in 2008, Hellicar&Lewis.

Educated in London at Imperial College and the Royal College of Art, Joel split his time between his studies and working at Dazed&Confused magazine, where amongst other things he launched AnotherMag.com and assisted the photographer Rankin. In other work he has collaborated with such varied clients as Benetton, Rem Koolhaus, IBM, and Wieden+Kennedy. He is one of the founders of the interaction design meet-up, This Happened.